JUST IN: X SETS SEPTEMBER 11 DEADLINE FOR FINAL REVENUE SHARING PAYOUT

X SETS SEPTEMBER 11 DEADLINE FOR FINAL REVENUE SHARING PAYOUT


X, formerly known as Twitter, has announced that its final Revenue Sharing payout to eligible creators will be made on Friday, September 11, 2026, as the platform phases out the programme and transitions to its new Original Content Rewards scheme.

The announcement was made on Tuesday through the official X Creators account, which advised eligible creators to apply for the Original Content Rewards programme through Creator Studio.

According to X Creators, users who were previously enrolled in the Revenue Sharing programme and are approved for the new initiative will receive their first Original Content Rewards payout on September 25.

“Revenue Sharing has officially sunset, the last payout is this Friday, September 11. If you were enrolled in Revenue Sharing and get approved, your first OCR payout is September 25,” the account stated.

The development follows X’s earlier announcement that it would discontinue its Revenue Sharing programme and replace it with Original Content Rewards.

The new scheme is intended to place greater emphasis on original content, expertise, reporting, creativity and commentary produced by creators on the platform.

Allegra Jacchia, an X product manager focused on creators, had previously explained that the incentive structure under the Revenue Sharing programme had become misaligned with the platform’s broader objectives.

“Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” Jacchia said.

She added that rather than continuing to introduce additional rules and exceptions to the existing programme, X decided to establish a new system focused on rewarding originality.

“The better decision was to start fresh and build a program designed from day one to reward originality,” she said.

Under the transition announced by X, creators who meet the eligibility requirements and gain approval for Original Content Rewards will begin receiving payments under the new programme after the final Revenue Sharing payout.

The change marks a significant adjustment to X’s creator monetisation strategy as the platform seeks to place greater emphasis on original contributions and unique perspectives.

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